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How can SMEs use bitcoins?
By Sean O’ Farrell What the internet has done for publishing, the bitcoin is now doing for finance, revolutionising the way we pay for goods and services online and in an increasing number of high...
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Development of the brand utility on mobile
By Anton Ruin In this respect, even though the concept of branding on mobile is seemingly alike to what is common on desktop web, it turns out much harder for companies to acquire and retain mobile...
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Online rights for the purchasing and sending of flowers
By Naveen Aricatt What are my rights if the flowers are delivered too late? If delivery has been explicitly agreed for a specified date, such as Mother’s Day but delivery is not made on this date, the...
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The mobile marketing takeover
By Amber Waddy Mobile phones were so alien to us back in the day, and yet these days they are completely normal. Smartphones are more advanced and more interactive than they have ever been, and there...
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Retailers surprised by speed of march to mobile
By Chris Lee The leading UK mobile retailer Argos received £400m in m-commerce sales, accounting for a tenth (10 per cent) of its overall online sales. However, on average the top 20 UK retailers...
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Bloggers matter, so how can you reach them?
By Chris Lee Blogging has been mainstream for more than a decade but for many brands and their PR agencies aiming to identify and engage with key influencers, bloggers have different needs and...
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Performance of social networking sites – Index from Keynote Systems for April...
By Thomas Gronbach The social networking homepages were significantly slower in April than they had been in March, falling from a 1.90s average load time to 2.02s. This continues the downward trend...
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Usability explained: Examples and advice for successful user guidance
By Marino Casucci To help online visitors with orientation and to speed up a user’s search for the right product, most web shops use an auto-suggest function. This means, having typed the first few...
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How to make the most of Facebook’s latest Pages change
By Chris Lee Facebook recently rolled out key changes to its Pages on desktop, including updated timeline design, more admin tools and access to new insights, such as ‘Pages to Watch’. But what do...
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Instagram ads to expand beyond US. Here are some top tips for marketers
By Chris Lee Facebook-owned photo app Instagram is to roll advertising out to new markets following successful trials with a select group of brands in the US. Announced in its blog, Instagram will...
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